Proper Magazine Issue 42 - Fjallraven Cover
We’re back with more clothing, footwear and a sprinkling of bad language. Is swearing bad language? We think it’s pretty fucking good, sometimes.
Anyway, let’s reflect for a moment. As you advance in years, the world seemingly spins more speedily and the spectre of middle age and all that comes with it can be disconcerting. The same applies to a publication like Proper. In these days of AI and Algorithms, the challenge to remain relevant can sometimes feel stacked against us. And yet here we are releasing another issue of a magazine that started out with a simple 40 quid printer and access to a photocopier. By that measure, we have always been progressive. Without that mindset we'd have sacked it after a few issues.
This latest issue contains that familiar flow of content you've always liked about us, plus some surprises from brands like 4T2, KEEN and Over Over. Our focus on heritage remains, with a deep dive into the story of Baracuta's iconic Harrington jacket, aka the G9.
Loads more to read besides that but if you want to see what else is in there, you'll have to buy it.
Magazine will ship week commencing 30th October 2023